Audio Products Go Wild!
Oct 1, 2003 12:00 PM, By Paul D. Lehrman
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Plug-ins are in use almost every day in any music production. What's your go-to plug-in? What's the oddest use you've put a plug-in into effect? E-mail the staff at mixeditorial@mixonline.com.
It's AES time. Thousands of us will flock to the Javits Center to drink overpriced lukewarm coffee, eat three-day-old sandwiches, lose our voices from shouting over the din and try to figure out which way to jump so as to keep ahead of the competition. And if you wonder why all of the engineers in the booths look like they haven't slept for two weeks, it's because they haven't. They've been working around the clock trying to get their prototypes up and running for the show, or at least working well enough so no one can tell that production is actually still a year away.
But for those of us in the know — and that includes me, as I've been going to these things for more than 25 years (yes, I was there when the New York show was held at the Waldorf-Astoria) — the real action isn't on the floor, or even in the private demo rooms or high-priced hotel suites. It's in the corridors, the cheap motels and the alleyways where you will find the truly revolutionary products, from manufacturers too hip and too cheap to have an official presence at the show. And that's what this column is about: new products that you won't see at this month's AES, because they're simply too revolutionary for the general public. Like the products on the show floor these days, they break down almost entirely into two categories: control surfaces and software plug-ins.
It's too bad that Mackie wasn't audacious enough to trademark the words “user interface” and its attendant acronym, because we're about to see dozens of products that will piggyback on the popularity of its HUI and Baby HUI control surfaces. Most of these will be coming from an Indonesian company well-known for its poor-quality knockoffs of other companies' gear, and its first products, which will follow the tradition of being named after old comic-book characters, will be the “Donald's Nephews” line, comprising “LUI” and “DUI” (pending dismissal of the expected lawsuit by Disney).
LUI
DUI
Should these devices prove successful, reliable reports say that there are three more models already in this company's development pipeline: SUI
SKRUI
The last in the line, for reasons that should be obvious, is KABLUI
Going inside our computers, the best of this year's crop of not-ready-for-the-show-floor plug-ins reveals how comfortable our industry is with both the past and the future: They reflect the new digital realities of the music business, while reaching back to vintage sounds and ideas of yesteryear.
The software instrument ArpIdiocy
If you're looking for unique processors, check out That70sSound
Another relic of a bygone era is Gesundheit
Producers who are tired of the “Cher effect” (and who isn't?), in which every note is dead-on in tune whether the singer is capable of producing such notes or not, will welcome the Vocaldroid RS
“Strike back with the Antimaximizer!” That's the slogan for the marketing campaign behind an ingenious plug-in for pop music producers who are sick of hearing all of the dynamics of their mixes totally flattened when they are mastered by a major label or played on the radio. Because no one at radio stations actually listens to what they're playing anymore, leaving it instead to various machines to make sure that the instantaneous modulation level never drops below 98%, the designers of the Antimaximizer have come up with a way to fake out broadcasters and restore true dynamic levels to mixes.
Their work is based on an algorithm that uses a combination of noise-shaping and psychoacoustic masking, similar to an MP3 but turning it on its head: Instead of detecting frequencies that won't be missed and eliminating them, the plug-in finds frequencies that aren't audible in the first place and raises their level enough so that the whole signal gets continously slammed up to -0.001 dBFS. Because no audible frequencies are affected, the dynamics of the music are maintained faithfully, but anyone glancing at a signal-level monitor will see a barely moving needle or a constant red-plasma glow: a sight to warm the heart of any label or radio executive.
And, finally, some farsighted (and very well-funded) developers who truly understand the future of the music business are about to release The Ultimate Watermarker
Three versions of the plug-in will be available. The basic version, which is freeware, places a 64-bit digital word into each track every 536 milliseconds. This watermark, which on a 'scope looks like a tiny staircase wave piggybacking on a few audio cycles, is almost undetectable, but when it is audible, it actually enhances the bass response of the track, especially if the track is at 112 bpm. The watermark's data encoding is robust enough to withstand mixing, downsampling, MP3 or AAC conversion, multiple A/D stages, compression, multiband broadcast limiting, Dolby and DTS surround expansion, and being played through a cellphone speaker.
The 64 bits contain a wealth of important musical information: names of the composer, lyricist, publisher, performing rights organization, artist, engineer and producer; and the passport and social security numbers and library card, video rental and voting records of all creative personnel. Also, there's the recording's date and time, studio longitude and latitude, microphone model and serial number, recording medium, the recording computer's IP number, iLok account ID and password, and an analysis of the lead vocalist's DNA.
If you want to read the digital watermarks, however, you need to pay for the “pro” version: Watermarker DRM
But that's not all. With funds from the major record labels and various black-budget intelligence agencies, the developers have also come up with a “stealth” version of the software called Watermarker Mandatory Deployment (“WMD”), which Congress is now considering legislation to require in all consumer-electronic devices. With this software (which incorporates the “SUI” technology described earlier) installed, the IP number of the device playing any recording is transmitted (using 802.11b) to the nearest McDonald's, where it is sent on to a central database that cross-checks it against the ID of the device that created the recording. If this database doesn't show a legitimate sales transaction between the two devices, then the software interrupts playback and erases the file and then issues a subpoena to the user.
If the playback device is registered to a college student, then the software contacts the school's administrative computer (with the school's permission, of course) and changes all of the student's recent grades to “F”s, while revoking his or her financial aid. An RIAA spokesperson says enthusiastically of these features: “We can't think of a better way of increasing customer loyalty to our products.”
In addition, any tunes, lyrics or samples that are known to have been created by the Dixie Chicks or Steve Earle, or are in French, or are sung by anyone named “Ahmed” are intercepted, and the offending device's IP number and GPS location are relayed to the appropriate local law-enforcement agency's anti-terrorism unit and to the Department of Homeland Security. A high-placed Washington source explains the rationale behind the system: “Keeping track of what everyone is listening to, everywhere, all of the time, is one of the best tools we can use for maintaining the freedoms that have made this country great.”
Have a good show.
Paul Lehrman isn't paranoid. Yet.
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