Mar 1, 2008 12:00 PM, Compiled by Sarah Benzuly

METAlliance founders (L-R, rear) Elliot Scheiner, Ed Cherney, Al Schmitt, Frank Filipetti, Phil Ramone, George Massenburg and Chuck Ainlay. Foreground (L-R): Inaugural Pro Partners Bill Putnam Jr., Universal Audio; Joel Silverman, Millennia Media; Jeff Phillips, Lexicon; Peter Chaikin, JBL Pro; Mike Edwards, Audio-Technica; EveAnna Manley, Manley Labs; John Jennings, Royer; and Carl Jacobson, Cakewalk.

At Winter NAMM, the METAlliance (metalliance.com) announced the first group of Pro Partner manufacturers in a new program of professional audio and video companies working with the alliance to recognize the call for quality in the recording arts. The METAlliance comprises award-winning audio engineers and producers who have been involved in establishing techniques and technical standards. Its Board of Directors includes Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.

Massenburg, addressing the press conference, said, “We hold thorough, comprehensive testing and evaluation in the highest regard. The METAlliance is all about recognizing the benefit of quality workmanship, not to mention quality listening. We qualify tools knowing that in our everyday work we're using what we're testing.”

Pro Partners who joined the METAlliance at the press conference include Audio-Technica, Cakewalk, GML, JBL Pro, Lexicon, Manley Labs, Millennia Media, Royer Labs, Sanken Microphones and Universal Audio.

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