Apr 1, 2003 12:00 PM, COMPILED BY SARAH BENZULY

Who: Matt Ward, president of Universal Audio

Main Responsibilities: Oversee all aspects of the company's business

Previous Lives:

• FluxNetwork, July 2000-June 2001
• Liquid Audio, November 1998-June 2000
• E-mu Systems, August 1994-October 1998
• Otari, 1992-1994
• Studer, 1989-1992
• Audio Images, 1985-1989
• Leo's Pro Audio, 1980-1985

The one profession that I would like to try is…Successful author — I'd like to see if it is more fun than begin an unsuccessful author. (Eds.' note: Ward published a novel titled Blackout.)

If I could have been a fly on the wall for a recording session, it would have been…When Henry Kaiser and David Lindley flew to Madagascar and recorded A World out of Time with a bunch of great musicians who had never been recorded before. I would have loved to see those amazing musicians respond to hearing themselves recorded.

If I could impart advice to people entering the industry, it would be…Do it for love, because you're not going to get rich.

Currently in my CD changer: Peter Gabriel's Up, Patty Griffin's 1000 Kisses, Was Not Was' What Up Dog?, Dixie Chicks' Home and Everything but the Girl's Temperamental.

When I'm not in the office, I'm usually…playing with my sons, Jake and Carl, or falling off my motorcross bike.

Send your “Current”news to SARAH BENZULY at sbenzuly@primediabusiness.com.

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