Jan 4, 2005 6:00 PM, By Mix Editors

The House Ear Institute (HEI) and Shure Incorporated partnered to provide free hearing screenings to attendees and exhibitors at the 2005 NAMM Winter Show at the Anaheim Convention Center (January 20 to 23, 2005). The free hearing screenings will be available in booth #1196 in Hall E between the hours of 9:30 a.m. and 5:30 p.m. on Thursday, January 20, through Saturday, January 22, and 9:30 a.m. to 3.30 p.m. on Sunday, January 23. A certified health technician will conduct the screenings based on the regulatory guidelines established by OSHA, and House Ear Institute personnel will provide hearing health education and resources.

The screenings are a part of the House Ear Institute's Sound Partners’ hearing conservation program and Shure's Bid for Hearing program. Sound Partners raises awareness among audio and music professionals and the listening public about the permanent hearing health risks associated with excessive exposure to sound volumes at or exceeding 85 decibels (dB) and practical protection methods to encourage the lifelong enjoyment of sound. Shure's Bid for Hearing program is the company's hearing conservation program dedicated to teaching consumers and audio professionals how to enjoy sound responsibly.

"Shure is a strong advocate of hearing conservation education and partner of the House Ear Institute's educational programs for pro audio and recording professionals," said Marilee Potthoff, director of marketing and outreach for the House Ear Institute. "Through their sponsorship, we are able to offer professional hearing screening services, and the Institute's extensive hearing health and science expertise to thousands of music industry professionals whose careers depend on hearing well."

For more information, please go to www.hei.org and www.shure.com.

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