Aug 30, 2010 3:35 PM

Blue Microphones in Westlake Village, Calif., welcomes Stacey Moran as its Vice President of Marketing. Moran will be responsible for Blue’s overall marketing strategy and messaging of the Blue brand. She will also be working closely with the product development team in establishing strategic plans, along with executing the launch process and marketing for each product.

“We're excited to have Stacey on the team to fulfill this important position,” says Blue Microphones CEO John Maier. “Her knowledge of the audio industry and strategic approach to marketing are a perfect fit for bringing the Blue brand to market and helping continue our aggressive growth.”

Moran comes to Blue from TC Group Americas, where she handled North American marketing for brands like TC Electronic, TC-Helicon, Lab.gruppen, Dynaudio Acoustics and Tannoy. Prior to that, she held various marketing roles for such brands as Alesis and Sonic Foundry, and has also spent time on the advertising side of prominent audio publications, including Electronic Musician magazine. Moran’s key roles included the responsibility of developing and promoting brands, defining marketing objectives in partnership with executive management and product managers, and creating 360-degree marketing plans based on sales goals and long-term brand direction.

“Blue is in a perfect position to capitalize on their creativity and reputation in both the consumer and professional market,” Moran says. “I am looking forward to activating their market strategy and guiding brand awareness for such an innovative company.”

Moran will be based in at Blue Microphones' headquarters in Westlake Village, Calif., and can be reached at smoran@bluemic.com.

Visit Blue Microphones at www.bluemic.com.

Mix Books

Modern Recording and Mixing

This 2-DVD set will show you how the best in the music industry set up a studio to make world-class records. Regardless of what gear you are using, the information you'll find here will allow you to take advantage of decades of expert knowledge. Order now $39.95

Mastering Cubase 4

Electronic Musician magazine and Thomson Course Technology PTR have joined forces again to create the second volume in their Personal Studio Series, Mastering Steinberg's Cubase(tm). Edited and produced by the staff of Electronic Musician, this special issue is not only a must-read for users of Cubase(tm) software, but it also delivers essential information for anyone recording/producing music in a personal-studio. Order now $12.95

Newsletters

MixLine

Delivered straight to your inbox every other week, MixLine takes you straight into the studio, with new product announcements, industry news, upcoming events, recent recording/post projects and much more. Click here to read the latest edition; sign up here.

MixLine Live

Delivered straight to your inbox every other week, MixLine Live takes you on the road with today's hottest tours, new sound reinforcement professional products, recent installs, industry news and much more. Click here to read the latest edition; sign up here.