Cross-Licensing Agreement Brings LOUD Technologies, Echo Digital Audio Together

Aug 20, 2004 2:35 PM, By Mix Editors

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LOUD Technologies Inc. a developer and marketer of professional audio equipment under the Mackie, EAW and TAPCO brands, announced a cross-licensing agreement with Echo Digital Audio. LOUD Technologies will license FireWire audio technology from Echo, while Echo will license Mackie-branded application and plug-in products from LOUD.

"This partnership leverages each company's strengths," commented Tony Rodrigues, business development manger at LOUD. "Echo is a recognized leader in the development of high-quality audio devices for computer-based audio workstations. Combining their expertise with Mackie's exceptional analog and digital audio technologies will result in a new generation of high-performance audio I/O products that will bring a host of innovative features and capabilities to the desktop and professional recording markets."

As part of this agreement, Echo will begin bundling Mackie-branded software products with their PCI and FireWire devices. This bundle will include Mackie Tracktion, the digital recording and MIDI production software; as well as Final Mix, the stereo mastering plug-in originally developed for the award-winning Digital 8*Bus console.

Milo Street, CTO of Echo Audio added, "We are very proud to be associated with LOUD, and specifically the Mackie brand. Adding Mackie software products will bring both professional capabilities and tremendous ease-of-use to Echo's digital product line. We believe that this is just the beginning of a great relationship that will ultimately benefit both Mackie and Echo customers alike."

For more information, go to Mackie’s Website at www.mackie.com and Echo Audio at www.echoaudio.com.






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