Live Sound

Live From the Gig Launches

Los Angeles based The Gig is taking the concert experience online with the launch of Live From the Gig (www.livefromthegig.com), which streams and archives 7/01/2006 8:00 AM Eastern

Los Angeles — based The Gig is taking the concert experience online with the launch of Live From the Gig (www.livefromthegig.com), which streams and archives every concert played at the venue. The Gig hosts three to four bands seven nights a week. The online concerts will be available in the virtual venue less than 24 hours after the curtain drops.

“It's a live recording with no second takes,” says writer/director Peter O'Fallon, who bought The Gig in late 2004. “Each band is expected to give the performance of their career. I really wanted to capture the feel of the Hollywood club-going experience.”

Live From the Gig will earmark several bands as “featured,” providing them with more prominent placement on the Website (including digital music and videos, merchandise, etc.) and more dates at the club. Already signed on are Brian Simpson, Icon, Macka, Kyle Frost Band, HelloSTEREO and Absinthe Academy.