Chameleon Labs, manufacturer of analog studio products, announced on September 26 that it has been acquired by V3 LLC, a company headed by Marcelo Vercelli, who is an industry veteran with more than 25 years of experience in designing and building live sound, studio electronics and speaker products.
“I feel so lucky to have been given the opportunity to make this acquisition,” says Vercelli. “Chameleon Labs has been a boutique brand doing its own thing and pursuing an analog based product strategy for the last decade. I have been a huge fan and I’m thrilled to now be part of Chameleon’s future.”
With this acquisition, Chameleon Labs expects to benefit from a wealth of engineering expertise in cutting-edge analog audio designs as well as advanced manufacturing processes. “V3 LLC has a couple of decades experience in optimizing analog audio designs for performance and manufacturability,” says Vercelli. “We are focusing this knowledge on improving an already impressive line of products. In addition, we will engage production, delivery and distribution partners with whom we’ve worked for many years to deliver a superior product.”
Going forward, Chameleon Labs states that it intends to educate and expand the end-user knowledge of how analog gear is used in the current recording process. “We believe that there is a place for analog to coexist with the DAW and enhance not only the end product, but the artistic experience overall,” says marketing specialist Daniel Quiroz. “We have an aggressive plan of blog posts and articles to help a new generation of music producers and engineers discover the accuracy and warmth of analog electronics, which they may have never experienced, and integrate them into their digital workflow.”
Chameleon Labs states that it will continue to produce current products, and is immediately launching a new product development program designed to deliver new gear in 2015 from its new location in Woodinville, Washington.
Chameleon Labs was founded in 2002 with a vision of making classic analog studio products more accessible to a growing private and project recording studio market by producing a range of microphones, mic preamps and compressors that were once available only in professional recording studios.
Visit Chameleon Labs at www.chameleonlabs.com.
