Apple Logo ®Apple Corps Ltd./MTV Games Logo
Thanks to an exclusive partnership between Apple Corps Ltd., Harmonix and MTV Games, a part of Viacom’s MTV Networks, The Beatles’ music will become available to fans in the form of a new interactive videogame along the lines of Harmonix’ Rock Band game. This partnership marks the first time that Apple Corps, along with EMI Music, Harrisongs Ltd. and Sony/ATV Music Publishing, has agreed to present The Beatles’ music in an interactive videogame format.
Published by MTV Games and developed by Harmonix, the game will offer an unprecedented, experiential progression through and celebration of the music and artistry of The Beatles. The game was creatively conceived with input from Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, and enjoys their full blessing. In addition, Giles Martin, co-producer of The Beatles’ innovative Love project, will provide his expertise and serve as music producer for this groundbreaking Beatles project.
A press release from MTV Networks offered statements about the project from surviving Beatles Sir Paul McCartney and Ringo Starr, and from Apple Corps stakeholders Yoko Ono Lennon and Olivia Harrison.
“The project is a fun idea which broadens the appeal of The Beatles and their music. I like people having the opportunity to get to know the music from the inside out,” Sir Paul McCartney says.
“It gives me great pleasure to be part of The Beatles/Apple and Harmonix/Rock Band partnership,” says Ringo Starr. “The Beatles continue to evolve with the passing of time and how wonderful that The Beatles’ legacy will find its natural progression into the 21st century through the computerized world we live in. Let the games commence.”
“It’s cool,” says Yoko Ono Lennon. “I love it and hope it will keep inspiring and encouraging the young generation for many decades.”
“People are having so much fun playing Rock Band,” says Olivia Harrison. “Combined with The Beatles’ tracks, it is a great way to either listen or participate. If you like the music, it doesn’t take much persuasion to get you to play.”
“Introducing the genius of The Beatles to a whole new generation of music lovers through original and inspired ways is extremely exciting to us at Apple Corps,” stated Apple Corps CEO Jeff Jones. “We are truly pleased to be working with the innovative forces at MTV and Harmonix as they embody our mutual passions for music and creativity.”
“Many of us have been part of a generation that has long enjoyed an enduring love affair with The Beatles and now we’re looking to extend that love affair for future generations to enjoy,” says MTV Networks’ Music/Films/Logo Group president, Van Toffler. “Our inspiration for this project comes from a keen sense of history and a place of utmost reverence and respect for the band, their music and their heritage.”
“The impact of The Beatles is forever ingrained in the hearts, minds and souls of millions the world over,” says Judy McGrath, Chairman and CEO of MTV Networks. “The Beatles are the reason many of us are where we are, and some of us are who we are.”
“We are honored to be part of this new way for people to discover the timeless music and art of The Beatles—the most creatively and commercially successful, critically acclaimed, and influential band in the history of popular music,” stated Paul DeGooyer, MTV’s senior vice president of Electronic Games & Music.
“By presenting their music and artistry through the creative filter of a groundbreaking video game, we are giving legions of fans and music lovers all over the world a profound, new way to experience The Beatles,” says Harmonix’ CEO and cofounder, Alex Rigopulos. “This game will be a celebration of the Beatles’ undeniable legacy.”
Further information on The Beatles’ projects can be found at www.thebeatles.com. Visit Harmonix at www.harmonixmusic.com.
