Audio specialist Sennheiser electronic GmbH & Co. KG will integrate its subsidiary K + H Vertriebs- und Entwicklungsgesellschaft mbH, manufacturer of studio monitors and installed sound products, into the Sennheiser and Neumann companies. Volker Bartels, speaker of the Sennheiser executive team, made the announcement.
“We would like to benefit from the strength of the Sennheiser and Neumann brands in this business area, too,” Bartels says. “Neumann and Sennheiser are firmly established in the studio and installed sound areas, respectively, and promise a much better market penetration than is at present possible under the brand name of Klein + Hummel.”
Georg Neumann GmbH, Berlin, will become responsible for the studio monitor business, while Sennheiser will continue an optimized installed sound portfolio. “Under these well-known brands, we hope to considerably increase sales of these premium products,” Bartels adds. “Neumann—as the studio brand—will expand its portfolio, and Sennheiser will further strengthen its installed sound business, which is the company’s third ‘pillar,’ so to speak, besides the consumer and professional business.”
Wolfgang Fraissinet, president of marketing and sales at Neumann in Berlin, adds, “In its long company history, Neumann has set many milestones in studio technology worldwide. We will now also use this expertise for studio monitors and offer optimum solutions to our customers, to international artists in the areas of TV and radio broadcasting, recording and audio productions.”
Bartels estimates that the integration of Klein + Hummel will be completed by the new year. For the most part, the employees of K + H Vertriebs- und Entwicklungsgesellschaft will be employed by Sennheiser and Neumann.
On March 1, 2005, Sennheiser assumed the sales and development of Klein + Hummel GmbH, Ostfildern and thus the worldwide rights in sales, products and the brand.
For more information, visit www.sennheiserusa.com.
