Recording

Bang & Olufsen Bring In New Year With New Image, Name

Bang & Olufsen ICEpower a/s have introduced a new corporate identity to bring in the new year. Part of the changes include changing the company name from 1/10/2002 7:00 AM Eastern

Bang & Olufsen ICEpower a/s have introduced a new corporateidentity to bring in the new year. Part of the changes include changingthe company name from Bang & Olufsen PowerHouse a/s to Bang &Olufsen ICEpower a/s. Bang & Olufsen ICEpower a/s is still part ofBang & Olufsen a/s, the primary shareholder.

Other changes include:

  • New brand of ICEpower. Material received from the company wilinclude the ICEpower logo and have a "new look."

  • New Website --www.icepower.bang-olufsen.com includes a new layoutand improved user navigation. Users can now find all product sheetsthat can be downloaded or ordered as hard copies.