"Extreme Makeover" Gets Musical

Yamaha Corporation of America recently helped make dreams come true for an unsuspecting family by donating a selection of musical instruments 3/17/2004 7:00 AM Eastern

Yamaha Corporation of America recently helped make dreams come truefor an unsuspecting family by donating a selection of musicalinstruments, recording equipment and accessories as part of ABC’sExtreme Makeover/Home Edition, which aired Sunday, February22.

Each week, the prime-time show gives one deserving family with acompelling story a complete home renovation in a one-week time period.The segment, “Garage Band/Recording Studio,” focused on afamily with musical talents.

As the family plays in a band, the renovation team turned the garageinto a performance/recording studio area—something that they hadalways wanted, but were unable to afford.

Yamaha supplied an 02R96 digital mixer and AW16G digitalworkstation, MSP10 Studio monitor speakers, several acoustic andelectric guitars (CPX5S, AES620 and SLG100N), an acoustic andelectronic drum kit (Stage Custom and DTXPRESSII), a small P.A. system,a P90 digital piano and a complete selection of accessories. Customstudio furniture was supplied by Sound Construction & Supply Inc.of Nashville, and all microphones were supplied by Shure.

“Prime-time network television exposes music industry productsto potential customers who may not normally walk into a musicstore,” states Tom Sumner, general manager, Yamaha ProfessionalAudio and Combo division. "This type of exposure is part ofYamaha’s market-expansion strategy to drive customers into itsdealers. These consumers are amazed at the quality and value in Yamahaproducts when they get the opportunity to experience them.”

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Millennium Biltmore Hotel, Los Angeles, California, US