Fairlight Receives Australian Design Award for DREAM FamilyFairlight ESP, the Sydney-based designer and manufacturer of digital audio technologies for the production of the most advanced music, film and television 5/21/2002 8:00 AM Eastern
Fairlight ESP, the Sydney-based designer and manufacturer of digitalaudio technologies for the production of the most advanced music, filmand television sound, was honored last month at the 2002 AustralianDesign Awards for the development of the company's DREAM Series ofediting and mixing systems. The awards, which were held at the SydneyConvention & Exhibition Centre, marked the culmination of a longand thorough review process by an independent panel of senior industryand design professionals.
Fairlight's DREAM line received the Software-Electronics DesignAward from Standards Australia International, whose Australian DesignAwards program was established to promote to the industry and thegeneral public the benefits of professional product design in thedevelopment of manufactured goods.
Some of the criteria used in the judging were functionality,ergonomics, aesthetics, creativity and originality, safety andenvironmental considerations, manufacturing (construction and use ofmaterials) and price (value for money).
Commenting on the nomination and award, Karl Seglins, VP ofmarketing, said, "The DREAM family represents a quantum leap forward inintuitiveness, editing power and ergonomics. The Design Award is anendorsement of this company's commitment to not simply accept thestatus quo in systems design, but to advance the user experience atevery opportunity through extensive investment in R&D and productdevelopment."
For more, visit Fairlight online at www.fairlightesp.com.au.