Recording

Fluid, Fahlgren Advertising Create Upcoming Cooper Tire Adverts

A three-spot campaign promoting Cooper Tires was developed by Fahlgren Advertising (Columbus, OH) and New York-based Fluid, who provided a wide array 3/29/2004 7:00 AM Eastern

A three-spot campaign promoting Cooper Tires was developed byFahlgren Advertising (Columbus, OH) and New York-based Fluid, whoprovided a wide array of creative services including the offline andonline editorial, visual effects, original music and sound design. Thethree darkly comic, "mini-drama" commercials, Son, Dinerand Den are slated for a national campaign on cable startingApril 5th.



Fahlgren Advertising ACD/copywriter Andy Conroy said, “I’ve always had wonderful experiences working with Fluidfor music and sound design-there’s an established level of trust,a level of taste and I’m always happy with the results. So,when they said they were getting editorial together, I said‘great,’ but at the same time I was a bit leery.Traditionally, music places do music, editing places edit. Having allthese services under one roof--industry-standard music,industry-standard sound design and, on the other side, some of the besteditors and designers in the country, was a new experience forme. It proved to be a very comfortable, very immediateexperience--no long distance conferences, no going across town foranother part of the puzzle. It was a wonderful, collaborativeexperience all around.”

In addition to Avid Editor Scott Philbrook, who completed theoffline edit with assistance by Christian Pulfer, the Fluidpost-production team included online editor David Sullivan; graphicartist Alex Frowein; composer Judson Crane; sound designer FredSzymanski; executive producers David Shapiro and Marc Schwartz;producer Virginia Galvan; and music producer Brad Stratton.

The agency team representing Fahlgren Advertising included senior VPaccount director Frank Moricca; president/corporate creative directorJohn Stertz; CEO Steve Drongowski; senior broadcast producer SusanMulvey; ACD/art director John Kirk and ACD/copywriter Conroy.

The film-to-tape transfer was completed at Company 3 (N.Y.C.) bycolorist Eli Friedman and the final audio mix was engineeredat Audio Engine (N.Y.C.) by mixer Joe Vagnoni.

 

March
April

2015 NAB Show

Las Vegas Convention Center, 3150 Paradise Road, Las Vegas, NV, U.S.

Musikmesse 2015

Frankfurt am Main, Frankfurt, Germany

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