Recording

Shure Acquires Popper Stopper Brand

Shure Inc. (Evanston, Ill.) has purchased the Popper Stopper brand of studio pop filters from Riverdale, N.J.-based Middle Atlantic Products Inc. Popper 5/08/2001 8:00 AM Eastern

Shure Inc. (Evanston, Ill.) has purchased the Popper Stopper brand of studio pop filters from Riverdale, N.J.-based Middle Atlantic Products Inc. Popper Stoppers will now be offered as accessories to Shure's line of KSM studio mics and can be purchased from authorized Shure dealers worldwide. With the sale of the brand, Middle Atlantic will focus on its development of equipment mounting solutions and studio furniture.

"Purchasing Popper Stoppers was an easy decision for us, because the brand is universally recognized and the perfect accessory for our growing KSM studio mic line," said Rick Frank, category director of wired and wireless microphones at Shure.

Mark Tracy, director of marketing for Middle Atlantic Products, said, "The sale makes excellent sense for both companies, as it allows Shure to fill a gap in their line with a proven product and allows us to concentrate on what we do best: manufacture rack enclosures and studio furniture systems."

List price for the Shure Popper Stopper is $42.00.

For a list of dealers, visit www.shure.com.

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