THX Ltd. Teams With Electronic ArtsTHX Ltd. announced the creation of a new sound and visual certification standard for videogame development environments. Electronic Arts has incorporated 11/10/2003 7:00 AM Eastern
THX Ltd. announced the creation of a new sound and visualcertification standard for videogame development environments.Electronic Arts has incorporated the THX performance standards into itsmixing rooms and studios worldwide. The first THX-certified games willbe SSX 3, The Lord of the Rings: The Return of the Kingand Medal of Honor Rising Sun.
"Working closely with THX to deliver the most stunning and impactfulaudio and visual experience is another example of EA's innovation anddedication to state-of-the-art technology to deliver the best gameexperience to our customer," said David DeMartini, VP and COO ofElectronic Arts' studio. "Providing consistent delivery of high-qualityaudio performance creates an even deeper immersive experience."
THX established specifications for room design, as well as acousticand equipment performance, to make sure sound and visual quality areconsistent in every EA mixing room. EA's creative team can transferprojects between artists, departments and facilities, knowing thatevery bit of visual detail and sonic presentation will be maintainedall the way through to the end-user's experience.
"With sound and image quality becoming such critical elements to thesuccess of videogame titles, the environments that games are created inmust be built to the highest possible technical standards," said JosephVogel, VP of business development at THX. "THX performance standardsprovide the optimal environment for sound recording, mixing and imagetexturizing. They ensure that the vision of EA's art directors, visualartists and audio mixers is captured and faithfully delivered toconsumers and gaming enthusiasts."