Aug 1, 2004 12:00 PM, Compiled by Sarah Benzuly

Lava Recording artist Uncle Kracker relied on SRS Labs' Circle Surround^™ multichannel encoding technology to deliver their latest release, Seventy Two & Sunny, in 5.1 over standard CDs. Releases encoded with the Circle Surround technology can be played back on any CD player and do not require specific DVD-Audio or other playback gear.

Seventy Two & Sunny was created in 5.1 and then encoded to two channels, allowing radio broadcasters to play the music in surround without additional equipment or special processing. Andrew Karp, senior VP at Lava Records and head of A&R, said, “The ability to offer 5.1 on regular CDs allows us to offer far more value to our customers. Working with the Circle Surround format is simple and cost-effective, and since it is becoming such a popular format that is compatible with any surround sound receiver, we look forward to working with it again for future releases.”

Send Your “Current” News to Sarah Benzuly at sbenzuly@primediabusiness.com.

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