Evil Twin Produces Radiohead Spots
Sep 1, 2003 12:00 PM, Compiled by Sarah Benzuly
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Los Angeles-based Evil Twin Productions (www.eviltwinproductions.com) recently finished up
TV and radio spots for Radiohead's latest release, Hail to the
Thief. “We used minimal voice-over, 
allowing Radiohead's first track, ‘There
There,’ to be the main focus,” commented Evil Twin
co-founder Harri Mark. Co-founder Kristin Armfield added, “We
wanted the music to take center stage. We pretty much only used [Sonic
Foundry's] Vegas: from the music edit to voice-over recording and mix.
Though in our opinion, it's the creative talent — editors,
voice-over talent, producers — behind the equipment, not the
equipment itself, that makes the spot. Oh, and dogs. We find it helps
to have dogs in the edit room: They're our muse, if you
will.”
Evil Twin has also worked on spots for Lisa Marie Presley, Green Day, 50-Cent, Michelle Branch, Steely Dan, Nirvana and many others.
Send Your “Current” News to Sarah Benzuly at sbenzuly@primediabusiness.com.
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