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Industry Optimism Returns at InfoComm 2022

InfoComm 2022 is hitting Las Vegas as if the pandemic never happened, as the industry returns to making plans and moving ahead.

The new West Hall at InfoComm 2022, minutes before the show opened and a deluge of attendees hit the floor.

Las Vegas, NV (June 9, 2022)—Everyone has a unique experience at InfoComm, but this week, as the show returns to Las Vegas for the first time in four years, many attendees are experiencing a reassuring sense of the familiar, mixed with the thrill of the new.

Following last fall’s strong but smaller edition in Orlando, InfoComm 2022 marks a full-fledged return for the convention, with all the hallmarks of a robust trade show and an industry dead set on leaving the effects of the pandemic in the rearview mirror. On the show’s opening day, aisles were utterly slammed as attendees hustled to all the must-see booths on their lists, running into familiar industry friends along the way and stopping to discover new solutions. Much of that action this week is taking place in the new West Hall, too, providing an extra sense of excitement.

The upbeat vibe is unmistakable, said Gary Boss, marketing director for Audio-Technica. “People are way optimistic; they are super happy to be seen in real life,” he grinned. “For us, InfoComm is a really unique place to be able to actually show we sell physical items. We don’t sell software, and much of what we do is based on relationships, so when we can demonstrate a physical item to a real person to further strengthen those relationships, that’s a great opportunity for us.” Key among the physical items A-T is showing at Booth W1713 is the new ATND 1061 Dante beamforming ceiling array microphone.

With the industry ready to return to in-person events, attending this year’s InfoComm was a given for most exhibitors. “We’ve been doing InfoComm for almost 10 years,” said RF Venue co-founder Chris Regan, who’s been highlighting the company’s new diversity architectural antenna at Booth W1139. “We do a lot of business in the install market; a lot of our best customers are here, and we meet new customers as well. International distributors that come to this show are great to connect with, so coming here is really productive.”

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During the height of the pandemic, the entire world adapted to conducting business remotely via video conferencing and other technologies, but the process made maintaining business relations a challenge. With that in mind, ACT Entertainment made a point of exhibiting at Booth W2303. “I felt like this was going to be a highly attended show,” said Darius Seabaugh, senior VP of marketing. “I knew that we’d get to see some of the new guys that we haven’t made contact with, and tell them our ACT Entertainment story so they know that they have the full breadth of our product line available. I’m very happy with the attendance so far.”

There’s more to a trade show than merely exhibits, education or the opportunity to network, however; it’s also a chance to know you’re part of a community, and that is what many are experiencing at the show this year. “InfoComm has always been an outstanding environment for the AV community to gather and celebrate innovation; however, the 2022 show is proving to be something special,” said Gina Sansivero, VP of Marketing and Corporate Communications at AtlasIED (W2323). “Positive energy and excitement permeate throughout the show floor. This year’s show is a testament to the AV community’s strength and resilience in returning to in-person events, and I cannot wait to see what the rest of the show has in store.”

That sense of optimism around the convention has been palpable, as Brian Pickowitz, vice president of marketing at LEA Professional, noted. Standing in Booth W2861 telling visitors about the 1504 Connect Series 1500W Amps, he noted, “With every person that’s come through here, we’ve seen such optimism about the industry and businesses. People are making plans, looking at growth, saying ‘how do I expand my business, and how does your product fit into that?’ It’s reassuring for me just to see that, because it shows that if business is not back to normal, it’s getting back up there—no more ‘what ifs.’”

Based on the mood here, it’s clear the industry expects the future to be more steady and reliable. Hand in hand with that, another thing everyone can count on is InfoComm 2023, which will take place next year at the Orlando Convention Center in Florida, with education running June 10-16 and exhibits kicking in June 14-16.