Ritchie Wang and Jesse Adamson
Beijing, China (May 31, 2012)—Adamson Systems Engineering has named Real Music Acoustic & Lighting Technology Co. Ltd. as its new exclusive distributor in China. Cementing that partnership, Real Music in turn organized Adamson’s biggest Chinese seminar to date.
The afternoon saw the ballroom of the Kempinski Hotel Beijing filled with more than 200 attendees. A 30-foot-wide stage was lit-up and much of Adamson’s line-up was on display, along with a backdrop comprised of a video wall spanning the stage, highlighting each product.
Jesse Adamson, director of Marketing and Sales, flew in as a special guest and the afternoon began with him welcoming the audience, presenting a historical overview of the brand and highlighting its patented technologies since the company’s inception in 1983. The first segment was finished off with a factory tour slideshow.
The director of European Operations, Jochen Sommer, who had arrived earlier to oversee the event’s set-up, later addressed the Chinese audience, presenting the full range of Adamson products from the Point Series installation products, all the way up to the ’Beast’, the Adamson dual 21” T-21 subwoofer. The products were demonstrated on stage by a band, or using musical playback. The day was concluded with an overview of Project Energia,.
Real Music managing director Ritchie Wang spoke at the end of the day describing his excitement and gratitude in having the chance to be the exclusive representative of Adamson in China: “Having made our evaluations of Adamson’s products, we know that the Chinese touring and fixed installation markets will be enhanced by their presence. Their speaker systems sound world class and are used by the best artists in the world such as Nelly Furtado and Linkin Park. The quality of build, the accessories and the systems engineering approach are truly impressive. We intend to demonstrate their products extensively around China in order to gain increasing market acceptance.” Formed in 2009, Real Music has established offices in Beijing, Guangzhou, Shanghai and Xian City.
Adamson Systems Engineering