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Shure Busts Out New Betas

Niles, IL (October 27, 2010)--Shure has released new additions to its Beta microphone line--the Beta 91A boundary microphone, Beta 98A miniature instrument mic, Beta 98AMP miniature drum mic, and Beta 181 instrument mic.

Shure Beta 181
Niles, IL (October 27, 2010)–Shure has released new additions to its Beta microphone line–the Beta 91A boundary microphone, Beta 98A miniature instrument mic, Beta 98AMP miniature drum mic, and Beta 181 instrument mic.

“We had three goals in mind when we set out to design these new Beta mics,” says Chad Wiggins, Shure’s Category Director for Wired Products. “To improve sound quality, to improve reliability and durability in the field, and to offer simple, secure mounting and placement. We’ve accomplished all of those goals with these microphones. Engineers will love the functional advantage you get with these mics versus their predecessors.”

The Beta 91A is a half-cardioid condenser boundary microphone for kick-drum and low frequency applications, sporting a new cartridge design that aims to provide a smoother response. The Beta 91A has a low-profile design,with integrated preamplifier, XLR connector, and a low-mid frequency EQ switch.

The Beta 98A is a miniature cardioid condenser microphone for instrument sound reinforcement and recording applications. It is designed for a variety of acoustic or amplified instruments, including drums, piano, reed, wind, and strings. The newly-designed cartridge provides uniform cardioid polar pattern and it is available in two variations with either a gooseneck drum mount (Beta 98AD/C) or with a stand mount (Beta 98A/C).

The Beta 98AMP is a new variation of the Beta 98A that combines the new cartridge with a flexible gooseneck and integrated XLR preamplifier. It ships with the new A75M Universal Microphone Mount for placement among toms, snares, or percussion.

The Beta 181 is an ultra-compact, side-address condenser microphone designed for discreet placement and control in live and studio environments. The performance microphone features interchangeable polar pattern capsules – cardioid, supercardioid, omnidirectional, and bidirectional, and is engineered with an aim of providing superior sound reproduction, low handling noise, and high gain before feedback. The new Beta 181 will ship with a stand adapter, windscreen, and carrying case that will protect up to four polar pattern capsules.

The Beta 181 side-address instrument microphone, replacement capsules and preamplifier will be available November 15 and carry a two-year limited warranty. They will be available for purchase from select retailers. The Beta 91A Boundary Microphone, Beta 98AD/C Drum Microphone, and Beta 98A/C Instrument Microphone are now shipping. The Beta 98AMP Miniature Drum Microphone will be available in December. Each will carry a two-year limited warranty and are available for purchase from select retailers.

Shure
www.shure.com

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