AMD, Mark Knopfler and Crowfly Team Up in Live Music Offer

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AMD announced that live musical performances from Mark Knopfler and his band on their current Shangri-La world tour—recorded on AMD64 technology—will be available to purchase and download from Mark Knopfler’s Website at www.mark-knopfler.com. These performances are the first live concerts to be offered via Crowfly Live, a new online service from Crowfly Digital Entertainment, a Nashville-based company focused on providing live music recordings directly to music fans.

Shows are recorded on AMD64 technology running Yamaha/Steinberg’s Nuendo audio software on the Windows XP Pro operating system. Chuck Ainlay, AMD64 Masters Group member, audio industry veteran and co-producer of Knopfler’s records, is supervising the mixing and mastering of the live recordings, which are also using AMD64 technology.

AMD’s relationship with Knopfler began with the recording of the artist’s latest record Shangri-La, which was co-produced by Ainlay. The album was recorded and mixed on dual AMD Opteron processor-based digital audio workstations, meeting Knopfler’s well-known high standards for pristine audio quality. Knopfler also uses AMD64-based DAWs in his new British Grove studio in London and is touring the world with an AMD64-based DAW to capture his live shows.

“I have never objected to fans recording performances for themselves,” Knopfler said. “However, with this new technology, we are in a position to make available to our audiences something of the highest quality they can keep as a lasting souvenir of the night.”

“There’s a certain magic that happens during live musical performances—especially at a Mark Knopfler show—that has been hard to consistently capture due to the expense and hassle of deploying traditional recording technology,” said Charlie Boswell, director of digital media and entertainment at AMD. “AMD64 technology is changing the landscape of audio recording because it meets strict standards of top pros like Mark Knopfler. AMD-powered digital audio workstations are easily portable, readily available and affordable for musicians whether playing in garages or concert halls.”

For more information about AMD, visit www.amd.com.