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Avatar Opens Studio G

Adding to studios A, B, C, D, E and R, Avatar Studios (New York City) recently opened Studio G, a mid-priced tracking room built by Vinny Sofia, carpenter of the Power Station studios (former occupant of the Avatar building), and designed by Avatar chief engineer Roy Hendrickson. Equipped with a modified SSL G+, ample outboard gear and Westlake BBSM-15 speakers, the 400-square-foot control room was patterned after the historic Power Station room dimensions.

“Tony Bongiovi had a great approach using good science and the methodology has been refined over the years by various staff members of both The Power Station and Avatar,” says Avatar president Kirk Imamura. “The rooms are truly living history of the passion that goes into recording.”

The studio’s first major remodeling since 1998 was built with organic pine, giving it a “ski lodge” feel, and includes a 323-square-foot live room, making it suitable for tracking, overdubbing or mixing for major or indie projects. “We wanted to create a room that addressed the realities of production budgets today but still provide the greatest value to our clients. You only get to record once. You might as well record at a place where you can get better sound and better results.”

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