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Avid Announces New Media Research Findings

Avid Teams with Ovum for New Media Industry Research, Which Shows Growing Executive Confidence in Media Asset Management to Drive Growth

Avid in Burlington, Mass., announces new research findings that reveal how the leaders of major global media enterprises are using Media Asset Management (MAM) to improve collaboration and operational efficiency, reduce costs, drive revenue, and deliver a higher return on investment (ROI).

The independent study was conducted by Ovum and commissioned by Avid, one of the largest suppliers of media asset management (MAM) solutions in the marketplace, and the company behind Avid Everywhere. Avid states that the research demonstrates that industry leaders are driving substantial gains by using MAM to enhance collaboration, lower multi-platform distribution costs, and open new revenue streams.

“Many content production and broadcasting infrastructures are built on disconnected solutions that lack the agility, scalability, and efficiency needed to monetize assets across every stage of the content lifecycle,” states Jeff Rosica, senior vice president, worldwide field operations at Avid. “Ovum’s latest research convincingly demonstrates how cutting-edge MAM solutions, such as Avid Interplay | MAM, enable global media enterprises to improve operational efficiency, reduce costs, and effectively manage the entire media content lifecycle.”

“The data we collected shows that media executives are evolving their perception of MAM from a stand-alone rich media storage repository to an enabler of end-to-end integrated media asset production and distribution workflows,” says Kedar Mohite, senior analyst, Media & Broadcast Technology, Ovum. “By deploying a unified MAM system, media enterprises can streamline multi-platform asset distribution and monetize premium time-based media assets on multiple non-linear channels.”

To view the full results of the study, download the Ovum report, A Content Everywhere Game Plan.

Find information about Avid’s Avid Interplay | MAM solution.

Find information about Avid Everywhere.