John Maier, CEO of TC Electronic Inc., announced that Communication Resources Inc. will represent TC in Missouri, Kansas, Nebraska, Iowa and southern Illinois. Communication Resources Inc, an independent manufacturer’s rep firm, will represent all five lines distributed by TC, including TC Electronic, TC-Helicon, Dynaudio Acoustics, Tube-Tech and Lab.gruppen.
Communication Resources Inc. (CRI), which specializes in pro audio, audio visual, commercial system integration, sound reinforcement and music retail markets, was created in 1998 as a result of merging two successful rep companies, Audio Imagery Resources and Cadon Technical Sales. Company principals Michael Canning and Neal Marten have over 40 years of combined sales experience between them.
“The addition of TC Electronic to our line card allows CRI to offer complete turnkey solutions for any pro audio application.” says Michael Canning. Neal Marten adds, “The quality and knowledge TC brings to the table is an exciting prospect for all of us at CRI.”
“As a distributor of five brands with products in multiple vertical markets, we looked for a firm that felt equally comfortable selling into the MI retail and recording channels, as they did the tour sound and installation markets,” reveals John Maier of TC. “Communication Resources has a solid track record of doing just that.”
For more information about this article, please go to the TC Electronic Website at www.tcelectronic.com.
