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Community Launches New Brand Identity

Community Professional Loudspeakers in Chester, Penn., founded in 1968, unveiled its new corporate brand identity at InfoComm last month. Community states that it has undertaken a branding initiative to reinforce its focus on the installation markets.

Community’s InfoComm booth and demo room showcased the new look of the brand while I SERIES, the company’s family of premium point source loudspeakers, launched at the show.

“The revised corporate identity is a vibrant and engaging new expression of the Community brand legacy —past, present and future,” says Steve Johnson, Community’s CEO. “The design of our new symbol and logotype suggest precision and elegance, two important attributes of our products and engineering.”

Johnson described how the company’s branding initiative guided the development of Community’s newest product, the I SERIES premium high-power installation loudspeakers. “The forward-thinking design of I SERIES demonstrates the kind of fresh and contemporary industrial design you’ll see in future products from Community. And its installed-system focus, including some very clever rigging hardware, evidences our commitment to our core customers.

“Community’s brand has always been highly respected throughout the pro audio industry,” Johnson adds. “With this new corporate brand identity, we’re modernizing the way we present our company to the world while building on our past strengths and renewing our commitment to our customers.”

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