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Fender Musical Instruments, Universal Audio Announce Development Partnership

Partnership Promises to Put Genuine Fender Tone on the UAD and Apollo Platforms

Universal Audio in Scotts Valley, Calif., announces a new development partnership with Fender Musical Instruments Corporation in Scottsdale, Ariz. This partnership will allow Universal Audio to greatly expand its range of guitar processing plug-ins for the UAD Powered Plug-Ins and Apollo audio interface platforms.

With an illustrious history dating back to 1946, Fender has touched and transformed music worldwide in nearly every genre, from rock and pop, to country, jazz, and R&B. The world’s most acclaimed artists and performers use Fender instruments and amps, making the company not only a revered music industry name, but a cultural icon.

“We’re thrilled to welcome Fender to the UAD platform,” says Bill Putnam, CEO and founder of Universal Audio. “Putting Fender’s legendary tone on our recording products has been a goal for some time. Both UA and Fender have a 50-plus year heritage in music and recording products, so we’re very excited about what we can accomplish together.”

“This is an exciting endeavor for Fender, and Universal Audio is the best group to bring the essence of our classic amps to a digital platform,” says Shane Nicholas, Director of Product Development Amplifiers. “We look forward to offering players of all types the opportunity to utilize our products in their musical expression.”

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