As part of Ascent Media Group’s (AMG) previously disclosed spin-off from Discovery Holding Company, the companies formerly comprising AMG’s Creative Sound Services group on Friday announced the creation of CSS Studios, LLC.
CSS Studios president Robert C. Rosenthal
CSS Studios, a wholly owned subsidiary of nonfiction media company Discovery Communications, will include the assets of Todd-AO, Soundelux, Sound One, POP Sound, Modern Music, Soundelux Design Music Group and The Hollywood Edge. All the facilities will continue to carry on with their individual brand identities. The new company will be headed by Robert C. Rosenthal (pictured), who formerly served as Chief Operating Officer of AMG’s audio division.
“The Ascent Media Group was spun out of the holding company, and we’re remaining sister companies with Discovery Communications,” explains Rosenthal. “So all of the post-production sound businesses that were part of Ascent are now a part of the holding company, and our sister company is with Discovery. We’re all moving forward as CSS Studios. We will continue to market the individual business brands because those brand names have tremendous value in the marketplace, but they’re [now] rolled up into our new umbrella company.
“CSS Studios remains the world’s largest and most significant sound services company, offering a full range of creative post-production sound and music services to major motion picture studios, independent producers, broadcast networks, cable channels, advertising agencies and interactive producers,” Rosenthal continues. The company will continue to maintain its operations in Los Angeles and New York City.
Rosenthal states that this change will be transparent to clients, while benefiting the member studios. “As far as the day-to-day, we don’t see much change,” he says. “But in terms of autonomy, in terms of responsiveness to the needs of our clients, in terms of the fact that Discovery understands that we’re [in] a relationship business, that we in fact secure work through the strength of our talent and their relationships with clients and directors and picture editors and filmmakers, that they understand that, they are sensitive to our needs and we’re looking forward to this relationship.
“It’s essentially business as usual—seamless to the clients, with the exception that we’ll be able to act more swiftly and be more responsive to their needs," Rosenthal concludes. "So that’s what we’re looking forward to: [clients] seeing a difference. Everyone at the company, all 450-plus employees, are very excited about moving forward.”
For more information, go to http://corporate.discovery.com/brands/css-studios/.