Young Avenue Sound, the recording and production division of Memphis Records, has added a new pair of Genelec 1037C tri-amplified active monitors and Genelec 7071A active subwoofer. Opened December 15, 2003, the studios at Young Avenue Sound were designed by Alan Stewart, a former associate of studio designer Tom Hidley. The Genelec monitoring system was installed and acoustically calibrated by Bruce Bartone, national sales manager of Genelec, following the sale by Frank Conway of dealer Audio One’s Nashville office and Jeff Mac, principal of regional rep firm Techrep Marketing.
“This is very much a hybrid approach to recording technology here,” commented Willie Pevear, studio director and chief engineer at Young Avenue Sound. “We have a great-sounding Neve VR console with Flying Faders and a vintage Studer A827 multitrack deck, but we also have a Pro Tools|HD rig. Projects move back and forth between the digital and analog domains constantly. We needed monitoring that would provide consistency and accuracy under all conditions. The Genelecs do exactly that.”
Pictured from left; Willie Pevear, studio director and chief engineer at Young Avenue Sound; Frank Conway, sales manager at Audio One, Nashville; and Bruce Bartone, national sales manager for Genelec Inc.
“What I’ve learned is that the key to a great recording is in being able to hear the details and the definition,” Pevear continued. “I don’t want to be surprised by anything in the mix. What the Genelec monitors allow me to do is get further into the music, deeper into the mix. They have changed the way I experience music for the better. Bruce Bartone did a wonderful job of setup, measurement and adjustment of the speakers. That third dimension in the music comes across now like it never did before.”
“The calibration process enables us to really dial in the system and fine-tune every aspect of the monitors’ performance in the room, and we’re thrilled with the results,” said Bruce Bartone. “This new monitoring system helps establish Young Avenue Sound as a great mixing room, as well as a notable tracking facility. Willie shared some truly groundbreaking music with us during evaluation of the monitoring system, and we’re looking forward to hearing more in the months to come. He’s a great talent.”
For more information on Memphis Records and Young Avenue Sound, dial 901/726-6633 or visit www.memphisrecordsonline.com. For more information on the Genelec monitoring system, visit www.genelecusa.com.