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HBO Taps Response Media for On-Air Promos

HBO has slated Response Media’s production team and talent for several on-air promos for upcoming and existing programming. This marks the fifth cable network to jump onboard with the company, following CNN, the Weather Channel, Nickelodeon and MTV.

Response Media provides radio programming, voice-over talent for concerts, commercials, promos for record labels, radio-station imaging, sweepers, liners production for Flash presentation from concept to completion, PSAs and copy writing. All of the company’s voice-over talent are equipped with their own broadcast-quality studio capable of delivering product via MP3 in a timely fashion.

Recent Response Media projects include the announcer for History Channel’s UFO Files; characters on the videogames Grand Theft Auto: San Andreas and Conflict: Vietnam; a new character on the animated series Teenage Mutant Ninja Turtles; and national network TV spots for Merck Pharmaceuticals, Gatorade, Pepsi, Colt 45, Reese’s, AT&T, Verizon Wireless, Burger King and Western Union.

“Whenever I need a voice-over talent that grabs attention with style, attitude, great delivery and variety, I always count on Response Media,” says Karen Morganstein, producer of on air promos for MTV. “Some people in the industry just really get it.”

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