Production music specialist Killer Tracks announces that it is expanding and broadening the scope of its Artist Series with a focus on emerging talent. Killer Tracks is a leading provider of music for use in film, television, advertising and interactive media.
The company is releasing a number of new tracks from breakout artists, including work from Portland alt rockers Rare Monk and the Los Angeles–based quartet Misun. The new music can be purchased through iTunes and is also available for licensing and sync. Additionally, Killer Tracks will feature the artists on its YouTube channel and provide marketing support and promotional services. While the focus of the Artist Series is on licensing, the program also aims to boost career development and to raise the profiles of its featured artists among consumers.
“Our Artist Series is unique in the licensing industry,” says Anna Maria Hall, Killer Tracks' VP/Head of Music Licensing. “These are real up-and-coming bands that are touring and playing club dates. It’s another way that we are extending our brand promise for having great, cutting edge music.”
Killer Tracks launched its Artist Series in 2012 as a way to foster licensing deals for bands and other working artists. Since then, it has had success with artists including Rev Theory and Alex Band.
The company is now working with indie label B3SCI Records and music blog BlahBlahBlahScience to identify new talent that have breakout potential and fit the licensing market.
“We’re helping to develop bands by fronting recordings and getting the word out,” notes VP of Music Production Carl Peel. “At the same time, we are offering our clients access to music and artists that are gaining traction in the world.”
Killer Tracks plans to debut Misun’s latest music video, Travel with Me, on its YouTube channel.
Hall says that Killer Tracks’ licensing agreements with the bands are not restricted to original music. “These bands have done great covers,” she says, pointing to Rare Monk’s new version of the Bill Withers classic "Ain’t No Sunshine". “A lot of movies, shows and trailers are using covers where artists offer a different take on familiar songs," Hall says. "We have the ability to assist with that type of licensing as well.”
“We’re excited to work with a company that is an industry leader,” says Rare Monk bassist Forest Gallien. “It’s a great way to get our tracks played and gain more exposure to film and television.”
Killer Tracks says it plans to release more music from these and other artists throughout the year. “We’re very selective with whom we work, but we are always looking for new talent,” says Hall. “People in the production community depend on us for that. They come to us when they are looking for cool stuff.”
For more information, visit www.killertracks.com.