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Masque Sound Names New General Manager

Masque co-principals Geoff and Jim Shearing have named Dan Shoman (pictured) general manager of the professional sound reinforcement and design firm.

Masque co-principals Geoff and Jim Shearing have named Dan Shoman (pictured) general manager of the professional sound reinforcement and design firm.

Shoman, who joined Masque Sound’s Orlando, Fla.-based technical facility as director of operations in 1999, moved to the firm’s East Rutherford, N.J., corporate headquarters in 2000. Company president emeritus George MacPherson recognized Shoman’s executive abilities early on, and arranged for the company to fund his MBA at Rutgers University. During the following four years, Shoman immersed himself in virtually every facet of the company’s operation while earning his degree at Rutgers.

“Masque Sound’s business plan is punctuated by a significant expansion program,” said Shearing. “We are building on our established services and focusing on new business in the live sound, TV broadcast, industrial, theatrical and houses of worship sectors. To support this ambitious agenda, we needed the direction of an executive with extraordinary business management skills. Shoman’s strong client-side relationships and encyclopedic knowledge of Masque’s internal operations made him the ideal choice for this newly developed executive position. Having his hands on the company’s management reigns will free us to focus on servicing our core client base and on new business development.”

“Dan Shoman’s five-year history with Masque, coupled with his insights into new and emerging technology, makes him an invaluable aid in ‘big-picture’ decisions,” Jim Shearing adds. “We are navigating a substantial amount of activity at this point. In addition to a recent move to a 70,000-square-foot corporate and a staff of more than 100 audio professionals, we also maintain our Orlando, Fla., Professional Wireless Services and MSR Manufacturing divisions and Masque Recording, a New York City–based recording studio complex. By collaborating on long-term planning and helping us keep on top of meaningful shifts in technology, Dan will make a vital contribution to our continued growth.”

Commenting on his promotion, Shoman added, “For the past five years, Masque Sound has been the center of my career. I am delighted with the opportunity to apply the experience I gained on the shop floor and working my way through our accounting, sales, client services and other departments into this pivotal growth phase. The overall business looks extremely healthy, particularly in the areas of TV broadcast and live sound reinforcement, and the energy and enthusiasm permeating our ranks is palpable. Masque is a sound company on the move.”

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