METAlliance Announces Pro Partnership Program - Mixonline

METAlliance Announces Pro Partnership Program

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The METAlliance, based in Nashville, announced the formation of a partnership program in which professional audio and video companies will work with the Alliance to help promote quality in the recording arts.

Recognizing the industry's success in bringing products offering convenience and low cost, the Alliance is committed to recording technologies that best deliver music in its modern forms. To do this, quality needs to be recognized and supported.

The METAlliance is comprised of a group of globally-recognized, award-winning audio engineers and producers who have been deeply involved in establishing techniques and technical standards that are the foundation of modern music recording. The METAlliance Board of Directors is Chuck Ainlay, Ed Cherney, Frank Filipetti, George Massenburg, Phil Ramone, Elliot Scheiner and Al Schmitt.

A limited number of companies have already been approached to participate in this collaboration with the METAlliance to promote excellence in design and manufacturing. Once named a META partner, the organization will support evaluated products of the partner companies.

For the benefit of its corporate partners, the METAlliance program will offer use of the trademarked METAlliance logo on s and product packaging; the appearance of METAlliance members for key activities; usage of METAlliance marketing materials; and accessibility to Alliance members for contracted activities, including product development consultation and testing, demonstrations and educational events.

This offer will be limited to companies that have shown a capacity and proclivity to manufacture and distribute products that meet the organization’s professional audio qualifications. The number of partners will be limited.

For more information, visit www.metalliance.com.