Meyer Sound is strengthening its investment in the German market by applying more resources from the company’s Berkeley, Calif., factory to Germany. Meyer Sound has seen many recent large purchases of its MICA and other products by German rental companies, convincing the company to commit additional resources to Germany, including Western regional sales manager Jim Sides, who will act as a liaison between the Berkeley headquarters and Polch-based Meyer Sound Germany.
“One thing we have noted many times in the company’s history is that the closer we are to our customers, the happier they are and the more our business grows,” says Meyer Sound executive VP Helen Meyer. “Meyer Sound has received an enthusiastic reception in Germany, so naturally, we would like to provide our German customers with the same level of support our U.S. customers receive. Bringing Jim Sides into the picture will accomplish that, as it gives us a key factory person ‘on the ground’ in Germany.”
Sides will work closely with managing director Thomas Züllich and the technical and sales staff. “I am excited to work with Thomas and the staff at Meyer Sound Germany” says Sides. “I look forward to combining the experience I gained from working in the European pro audio industry before joining Meyer Sound with what I’ve learned by working closely with John and Helen Meyer in Berkeley to bring their vision to Meyer Sound Germany and energize our operations there.”
For more information, visit www.meyersound.com.