Immediatek announced that it has formed a strategic alliance with Moving Records (Minneapolis), combining the duplication and automation capabilities of DiscLive with the mobile audio engineering delivery of Moving Records.
The two companies will coordinate efforts, share technology and create a stronger and more appealing live recording and distribution platform, combining resources to service artists and labels whether with a full tour, festival-based performances or special individual shows.
“Moving Records is one of the only other recognized pioneers in the space of producing discs immediately after a live event,” said Zach Bair, CEO of Immediatek. “With their sound and technology experts working together with our DiscLive team, we expect there to be exciting developments allowing us to produce better recordings faster and more efficiently. This alliance will clearly position the team of DiscLive and Moving Records as the market and technology leader.”
Bair also said that the back-office efforts of both companies would be coordinated through Immediatek, creating a more seamless experience for sales, marketing, fulfillment and e-commerce.
Wes Schuck, founder of Moving Records, said, “Our focus has been on perfecting the high-end recording process and creating systems that cut down the crucial seconds necessary to producing a master for immediate manufacturing. The strengths of Moving Records and DiscLive align beautifully to create a sum far greater than its parts.”