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Saatchi & Saatchi Takes a Bite Out of Crime

Pictured L to R at Irving’s Place: Paul Steiner, division chief, programs office, U.S. Department of Justice; Michelle Boykins, National Crime Prevention Council director of communications; engineer Scott McIntosh; Jack Keil; director Joe Barone; Joy Behar, agency VP/music director Eric Korte and copywriter Erik Mintz

Joy Behar, comedian and co-host of ABC’s The View, and veteran “adman”/voice-over talent Jack Keil collaborated with McHale Barone ( director Joe Barone on a package of National Crime Prevention Council/Ad Council radio PSAs featuring McGruff, the crime-fighting dog. Now entering his 25th year as the gravely voiced spokes-dog, Keil created the popular icon in 1980, while serving as creative director for Dancer Fitzgerald Sample/NY. He continued in both his CD and voiceover roles when DFS was acquired by Saatchi & Saatchi in 1986.

“The Saatchi & Saatchi NY creative team crafted a funny, focused package of spots to honor McGruff’s 25th anniversary, and Behar and Keil nailed all five in two hours,” says Barone. “They developed an immediate rapport, took direction extremely well and picked up on subtle performance suggestions immediately. I’m going to go out on a limb here and guess they may have done this sort of thing before.”

For more information on Saatchi & Saatchi and Irving’s Place Studios, visit