Leading rental firm SSE Hire in Redditch, UK, recently partnered with Sound Image in the U.S. to form United Audio Companies (UAC). Born out of the need to provide clients with sonic consistency on intercontinental tours, UAC provides international tours with standardized rider support for North America and Europe.
SSE Hire and Sound Image first collaborated on the recent blockbuster Neil Diamond tour that visited 36 cities in North America and 26 cities in Europe. A longtime Sound Image client, the tour sought to match the sound quality for the European leg with what the team achieved in North America.
“The Neil Diamond team finished its U.S. tour in Colorado and arrived at the next show in the UK to find an identical P.A. system without having to freight it or program extensively,” says Dan Bennett, Hire Project Manager for SSE Hire. “We quickly realized that other elite tours appreciate the sound quality, consistency and general efficiency gained by mirroring riders on both sides of the Atlantic. We’re very pleased to align with Sound Image and believe there is a shared culture of going the extra mile to provide tours with exceptional service!”
SSE Hire based now offers and supports an inventory of 24 VTX V25-II line array elements, 24 JBL VTX V20 line array elements and Crown I-Tech HD systems. SSE Hire is now the exclusive JBL VTX V25-II rental service in Europe.
Bennett cites the VTX V25-II’s build quality, portability and high audio quality as supporting reasons for his team’s investment in them and the VTX V20s. But it was the system synchronization with Crown DSP that made it an especially potent weapon in SSE Hire’s arsenal for the Neil Diamond tour and several upcoming festivals in 2016.
“We expect to support major concerts and festivals this summer, delivering high-performance sound to crowds of 50,000 to 80,000 fans,” says Bennett. “And as a partner in UAC, we’ll be the European welcoming party for several Sound Image clients, and we’ll naturally reciprocate.”
Bennett’s team also deployed 16 JBL VTX S28 dual 18-inch subwoofers throughout the Neil Diamond tour.
For more information on United Audio Companies, go to www.uac.global.