Sweetwater in Fort Wayne, Ind., the third-largest music instrument and pro-audio retailer in the U.S., has re-launched inSync, a leading resource for daily music news and product research.
Sweetwater.com’s home page has been completely redesigned, providing greater ease of use for searching and browsing musical instruments and pro-audio gear, plus, for the first time, inSync—Sweetwater’s proprietary news, information, research, product demo, and rich-media feature, which has been given a prominent position “above the fold” on the company’s home page.
Sweetwater first launched inSync in 1997, and it has been updated nearly every weekday since. Its purpose was to share news about the industry and new products, as well as educate. From the beginning, inSync included a “Word for the Day” and “Tech Tip of the Day” to help readers understand new terms and get the most out of their equipment.
Edited by Editorial Director Mitch Gallagher, the new inSync will feature daily—often hourly—updates, including music industry news, product reviews, videos, tech tips, buyer’s guides, interviews, and more in one easy-to-use interface.
Over the years, Sweetwater has created more than 1,450 videos and more than 20,000 informational and technical articles, dealing with virtually every aspect of the gear that Sweetwater sells and services. These videos and articles have been integrated into inSync, categorized by subject, and can be easily searched or browsed. Whether you want to find product reviews for guitars or tech tips for your iOS device, everything is now just one or two clicks away.
Chuck Surack, founder and president of Sweetwater, says, “The re-launched inSync will serve as the central hub for all educational resources at Sweetwater.com. We are setting a new industry standard for providing the most complete and up-to-date information, in a variety of formats, on everything musicians, recording engineers, producers, and other music professionals and amateurs need at their disposal.”
Hundreds of articles from print newsletters and catalogs are now available online, as well, with rich media, including images, videos, and audio demos embedded into the articles. Readers can join the conversation in the comment section under each article or share articles via social buttons for Twitter, Facebook, and more.
Since its “sneak preview” launch in February, inSync readership has gone up by a factor of 20. Thousands of daily readers flock to inSync for the latest news, and more than 150,000 customers receive the inSync e-digest, a free weekly newsletter summarizing everything from the past week into a single e-mail.
From the beginning, Sweetwater has been committed to providing accurate and useful news and research. The re-launched inSync will continue and expand on this tradition with its newly designed, all-inclusive, and easy-to-use interface.
Check out inSync at www.sweetwater.com/insync.
