Over a dozen Alesis dealer reps from around the country assembled at the company’s headquarters (Cumberland, R.I.) on June 5 and 6, 2003, for product training. Alesis VP of sales and marketing Mark Frederick led the two-day event, during which Alesis product designers and engineers presented the complete Alesis product line, including the HD24XR and MasterLink hard disk recorders.
The in-depth presentations covered product features, benefits and applications. The event also included promotion and advertising campaign rollouts, company staff introductions and brainstorming sessions.
Alesis CEO John E. “Jack” O’Donnell said, “These semi-annual training events demonstrate that Alesis is very serious in our commitment to our dealer reps. These reps are on the front lines getting the word out about our truly innovative and value-packed products. We want them to have our full support in every way possible, so that they, in turn, can support our dealers.”
For more, visit Alesis online at www.alesis.com.