Further confirming the convergence of the pro audio and computerindustries, Advanced Micro Devices (AMD) and Microsoft have signed onas lead sponsors of the 19th Annual TEC Awards. AMD, makers of theAthlon microprocessor, will sponsor the Technical Achievementcategories for the second year, while Microsoft, with its Media PlayerSeries 9, will sponsor the Creative Achievement categories. Bothcompanies are strongly focused on the entertainment industry as theydevelop new products for creative applications. Joining the twoconsumer giants as sponsors are numerous leading pro audiomanufacturers. (See complete list on page 63.) The TEC Awards will beheld in New York City on October 11. For complete information, e-mailKaren Dunn at Karen@tecawards.org.
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