Bang & Olufsen ICEpower a/s have introduced a new corporateidentity to bring in the new year. Part of the changes include changingthe company name from Bang & Olufsen PowerHouse a/s to Bang &Olufsen ICEpower a/s. Bang & Olufsen ICEpower a/s is still part ofBang & Olufsen a/s, the primary shareholder.
Other changes include:
- New brand of ICEpower. Material received from the company wilinclude the ICEpower logo and have a “new look.”
- New Website —www.icepower.bang-olufsen.com includes a new layoutand improved user navigation. Users can now find all product sheetsthat can be downloaded or ordered as hard copies.