Toronto, Canada (October 17, 2011)—Toronto-based music and sound design production company, BoomBox Sound, recently installed a Solid State Logic Duality console and Alpha-Link converters.
“Our business is primarily focused on music production, sound design, voice casting and direction for television and radio commercials,” says Roger Leavens, co-owner, BoomBox Sound. “We typically work with ad agencies such as DraftFCB, Saatchi & Saatchi, Anderson DDB, Brandworks, Leo Burnett Company and Grey Group. When working with agencies, time is of the essence, and we were getting to the point where working in the box was slowing us down and that led us to Duality. When it arrived, Duality far exceeded our expectations, giving us the efficiency we were looking for along with great sound.”
BoomBox Sound has completed work on commercials for Toyota, Nikon, Nabisco’s Oreo Cookies, Centrum and Caltrate, among others, along with work on video games for Ubisoft and Konami. The studio is also used for internal production of records for release. According to Leavens, the entire operation is thought of as a creative tool where sound quality is paramount.
“We were simply playing music through Duality while we were setting up the studio for a couple of days and we all thought, ‘This is ridiculous; it just sounds better,'” states Leavens. “We couldn’t believe it. When we started tracking through Duality, the results were amazing. We were all completely blown away by the sound.”
“Since Duality, my workflow has changed from all outboard gear right into Pro Tools to now using the console and all its routing and recall power,” continues Leavens. “In our line of work, especially with broadcast, we often have to deliver final masters around 4:00 p.m. so the mixes can be prepped for TV. I am always working towards a mix, but with the old way, it was either I’m recording or mixing. With Duality, I can freely move between both, speeding up my workflow and that is a very big deal for our operation.”
Solid State Logic