“Business Chops: Success Coaching for Musicians and Songwriters” isan interactive workshop that takes place this Sunday, November 2, 2003,from 9 a.m. to 6 p.m., at the Knitting Factory in Hollywood. Thisinformative full-day event will teach independent musicians,songwriters and industry professionals business and marketingtechniques.
Workshop coaches John Stiernberg and Diane Rapaport will provideplanning, branding and marketing techniques, and interactive exercisesgeared to fast-track indie careers. Stiernberg is a music businessconsultant and author of Succeeding In Music. Rapaport is amusic industry guru and author of How to Make and Sell Your OwnRecording.
Industry experts Bobby Borg, Andre Fischer, Scott Mathews, MichaelC. Ross and John Wooler will discuss the artist development revolutionand how power is shifting from major labels to indie artists. Borg,former drummer for multi-Platinum band Warrant, consultant and authorof The Musician’s Handbook: A Practical Guide to Understanding theMusic Business will provide practical tips on self-promotion.Fischer is a producer/musician/A&R (Lalah Hathaway, Tony Bennett,Natalie Cole). Mathews is a producer/musician (Beach Boys, ElvisCostello, Johnny Cash), Ross is a producer/mixer/engineer (ChristinaAguilera, Vanessa Carlton, Mya) and Wooler is a producer/A&R(Siedah, Robben Ford, Eliades Ochoa).
The event includes a continental breakfast, a light lunch,big-ticket-item prize giveaways (gear and software), workshop handouts,resource materials, musician resources and more. Seminar topics include”Aligning Your Creative, Financial and Personal Goals”; “Developing aThree-Year Business Plan for Success”; “Building a Marketing Plan ThatRocks”; “Checklist for Creating a Win-Win Indie or Major-Label Deal”;”Thriving in Today’s Music Industry”; “The Artist DevelopmentRevolution”; and “Positioning Yourself as a Brand.”
A newly added feature is the Artist Development Room hosted bystudioexpresso, where recording artists can meet studioexpressoproducers who will offer feedback on how to develop their song andmaximize production value. Artists should bring song sample (CD/tapedemo) and sign up at the studioexpresso desk at 9 a.m. Submissions willbe reviewed onsite by studioexpresso producers on a first come, firstserve basis. Sessions for the room are from 12:30 p.m. to 1:15 p.m.,and 5 p.m. to 6 p.m. Those who prefer a private review can submit theirdemo and fill out the feedback form. This service is provided bystudioexpresso producers Marvin Etzioni, Jeff Weber, Jeff Gross, RogersMasson and Matt Forger.
The Knitting Factory is located at 7021 Hollywood Blvd. inHollywood. Tickets are $75 with advance purchase or $95 at door. Toregister, visit www.business-chops.com or call 800/579-8003.