From left: Pressure Point studio manager Chris Schneider, Sarah Mudler (Chicago NARAS), Ed Cherney, Steve “Silk” Hurley (Chicago NARAS), Elliot Scheiner, Pressure Point producer/engineer Larry Sturm and George Massenburg
The NARAS organization and Pressure Point Studios (Chicago) brought all-star producers Elliot Scheiner, Ed Cherney and George Massenburg to a very chilly February 17 in Chicago to talk to area studio professionals about the future of surround sound, particularly format challenges and obstacles to overcome the current record company business model. During both sessions that day, Massenburg, Cherney and Scheiner played examples of surround mixes they had done in the past few years, talked about personal philosophies and experiences with artists and record companies, and took questions from engineers and studio owners.Massenburg cited industry figures showing that more than 28 million homes in the U.S. have surround playback capability and said, “Once the ears have heard surround, they will always choose it as the preferred listening medium when available.”
