Classic Tracks: The Isley Brother's "That Lady"

By the time the Isley Brothers scored their 2 million-selling smash hit “That Lady” in the summer of 1973, they'd already been in the music business for nearly two decades.
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By the time the Isley Brothers scored their 2 million-selling smash
hit “That Lady” in the summer of 1973, they'd already been
in the music business for nearly two decades. The first incarnation of
this family band sprouted as a gospel group in their native Cincinnati
in the mid-'50s, but in 1957, the singing brothers Ronnie, Rudy and
O'Kelly (later just Kelly) Isley relocated to New York to be a part of
the burgeoning East Coast doo-wop and R&B scene. They were signed
to their first recording contract in 1959, and their maiden efforts for
the label, including the moderate hit “Shout,” were
produced by then-newcomers Hugo & Luigi, who would become a
veritable hit-making machine during the next several years. Though not
exactly a smash, “Shout” and revenues from the group's
exhausting touring regimen allowed the brothers to move the entire
Isley clan to Teaneck in northern New Jersey.

The Isleys' second hit, in 1962,
was “Twist and Shout” (later popularized by The Beatles);
the next notable event in the band's history was the addition, in 1964,
of a hot young guitarist who went by the name of Jimmy James: This, of
course, was Jimi Hendrix, who recorded his first sides with the Isleys
and later — after he became famous on his own — would have
a tremendous impact on the Isleys' sound. In 1965, sans Hendrix, the
Isleys signed with Tamla/Motown, and a year later, they had a huge pop
and R&B hit with a tune written and produced by
Holland-Dozier-Holland called “This Old Heart of Mine (Is Weak
for You).” No doubt label kingpin Berry Gordy thought he'd found
yet another group he could successfully mold in the Motown image, but
it was not to be. Their next singles stalled on the charts, and the
group felt overly restricted by the label's formulaic approach. Still,
in late 1967, “This Old Heart of Mine” became a hit all
over again in England, and the group even moved there for a period of
time to cash in on their unexpected success. But the following year,
the Isleys moved back to New Jersey, formed their own label, T-Neck
Records (initially as a subsidiary of Buddah Records), decided to
produce themselves and almost immediately scored the biggest hit of
their career — “It's Your Thing,” still one of
the funkiest soul workouts ever committed to vinyl, and which helped
define the group's style in the public's eye.

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In 1969, too, the Brothers added some new blood to the lineup:
younger brothers Ernie and Marvin, on Hendrix-inspired guitar and
funky, funky bass, respectively, and brother-in-law Chris Jasper on
keys. The days of faceless backup players for the three older singing
Isleys were over. Now, it was truly a family band. The group had
always had a keen ear for cover tunes, and in the early '70s, they
began to enjoy some crossover FM rock success with their soulful
readings of such tunes as Stephen Stills' “Love the One You're
With,” James Taylor's “Fire & Rain,” Bob Dylan's
“Lay Lady Lay,” Carole King's “It's Too Late,”
and even the politically charged combo of Neil Young's
“Ohio” and Hendrix's “Machine Gun.” At the same
time, their own songwriting continued to mature and incorporate the
sounds of the full brotherhood.

While all this was going down, Malcolm Cecil and Robert Margouleff
were quietly becoming a much sought-after studio team, first for their
creative work with early-generation synthesizers, and then for their
overall studio engineering and production savvy. “I had been
fooling around with synthesizers since the mid-'60s,” Margouleff
says from his current L.A. base, Mi Casa Studios. “I got my first
in 1966. It was serial number three or four from the Moog factory;
definitely one of the first ever made. Bob Moog used to come and sit on
the floor of my studio to fix the keyboards because the pitch would
drift. By the time Malcolm and I found each other at Media Sound [in
New York] in 1970, he was already an accomplished jazz musician, but
also running the studio operation and maintenance department for Media
Sound. We made a deal: He'd show me how to be a recording engineer if
I'd show him how to use a synthesizer.”

Cecil and Margouleff became deeply involved in building new modules
for the Moog instrument, and eventually they operated the largest synth
in the world, nicknamed TONTO (The Original New Timbral Orchestra), and
their electronic music system became the basis of a booming business
for the duo, playing on records and soundtracks, and even making their
own albums under the moniker TONTO's Expanding Headband.

“We put out an album called Zero Time [1971], which was
on Embryo Records, a vanity label owned by Herbie Hancock and
distributed by Atlantic,” Margouleff says. “We didn't even
think that what we were doing was music in the pop music sense. But
there was a big spread on us in Rolling Stone, and the bass
player in Stevie Wonder's band, Ronnie Blanco, saw it and picked up the
album and then brought Stevie to meet us. Back at that time, we were
making a lot of noise and a lot of people were coming to us. The thing
is, the reason we became so indigenous in the business is the fact that
we worked with everybody, whereas most of the other synthesizer players
like [Morton] Subotnick and Wendy Carlos and Beaver and Krause mostly
worked for themselves. We put ourselves in a major recording studio and
worked for everyone who wanted to come through the doors; we made
ourselves a ubiquitous comestible.”

Margouleff and Cecil's introduction to Wonder couldn't have come at
a better time: the 21-year-old had recently earned his
“freedom” from the Motown production cookie-cutter and
given the right to produce his own albums. Working with Margouleff and
Cecil allowed him to experiment to his heart's content, with the three
of them pushing TONTO — and Wonder's musical palette — in
exciting new directions. The first two albums they produced together,
Music of My Mind and Talking Book, established Wonder as
a formidable artiste and changed the face of “soul” music
forever.

So, it's not surprising that the Isley Brothers, who themselves were
becoming increasingly adventurous and independent in the early '70s,
would tap Cecil and Margouleff to work on an album with them. “I
think the Isley Brothers got what it was that we could
do,” Margouleff says. The pair continued to work with Wonder for
the next couple of years — “Sometimes we'd be working with
the Isleys and Steve would make us fly back immediately,”
Margouleff recalls with a laugh — and collaborating on two more
masterpieces: Innervisions and Fulfillingness' First
Finale
. Wonder convinced them to move their operation to L.A., and
though the first work they did with the Isleys was on the East Coast,
eventually Margouleff and Cecil lured the group to L.A. so they could
record at the Record Plant.

“Working with the Isley Brothers was much more business-like
than working with Stevie,” Margouleff offers. “With Stevie,
it was like living inside this world; it was a lifestyle, and we were
really part of every aspect of the creative process: shaping the songs
and getting sounds and all. We were much more on the outside of the
Isley Brothers' trip than we were with Stevie. They were a very
close-knit family, and with them, we were more like hired guns. They'd
show up at the studio and that's where we'd see them. We didn't go to
their rehearsals, we didn't socialize with them. They'd show up at the
studio at 10 o'clock and work until 4:30. I remember them coming to the
studio with a briefcase and paying us in cash,” he says with a
laugh.

“That's the way they were with live performances, too,”
adds Cecil, who joined in on our three-way interview from his New York
area home. “Rudy Isley had a .357 magnum that he had a license to
carry around. I think the Isleys always got paid,” he adds
wryly.

“But I don't want to give the impression that we weren't into
the Isleys; we were. They were great to work with and really good
musicians. I mean, some of the guitar sounds we got with them were
absolutely rippin'!”

Indeed, one of the most remarkable aspects of the group's sound,
especially on “That Lady,” was Ernie Isley's incredible,
obviously Hendrix-inspired lead guitar line.

Cecil says, “What happened was, Ernie Isley was nine years old
when Jimi Hendrix was playing with his brothers, and he was very, very
motivated by Jimi. Jimi came to him one day and gave him his first
guitar, showed him a few things and said to him, ‘You know what,
when you grow up, you'll be playing with your brothers.’ He was
right, of course, and this totally changed Ernie's life!

“When he came to us, he brought his Stratocaster and I took
him over to meet Roger Mayer, who was another Englishman I'd known
since my childhood in England in the late '40s, when we'd go over to
surplus stores on Edgeware Road in London to pick up old bits and
pieces to build equipment, because that's what we liked to do. There
were all sorts of surplus equipment around after the war. Roger went on
to become Jimi Hendrix's guitar tech and then Jimi brought him back to
the States. I bumped into him in New York and he helped me build some
of TONTO, as well as working on audio treatments and [building]
limiters.

“Anyway, he took Ernie's guitar and completely re-modified it
exactly the way Hendrix had his, and he also built him an Octavia box,
which is part of what allowed Hendrix to get that screaming sound. And
Roger taught Ernie how to use it. So, we essentially Jimi Hendrix-ized
Ernie when he was 18. He was so blown away and enamored with it; he
took to it like a duck to water. He'd be in there just playing and
playing; he wouldn't give it up.

“They were all marvelous musicians,” Cecil adds.
“No one got away with anything. They were very disciplined and
very self-policing in the studio. There were the younger brothers and
the three older brothers —”

Margouleff: “And the olders made sure the youngers didn't look
up from their instruments, I'll tell you.”

Cecil: “O'Kelly, who has since passed away, was like the lord
and master.”

Margouleff: “He was the disciplinarian. Boy, nobody fooled
around when he was in the studio! What he said went. I don't know if it
was because he was the oldest or what. But he was also a really nice
guy.”

Cecil: “He was like a big Buddha.”

Margouleff: “And Ronnie, who has that incredible voice, was
modest and shy and would hardly say anything. I always thought that
Rudy was jealous of Ronnie. He was a good singer himself, but let's
face it, there's no one like Ronnie. He's just phenomenal.”

Margouleff and Cecil had so much clout in the business at this time
that Record Plant owners Chris Stone and Gary Kellgren had a special
studio built for them. “Malcolm and I were really like the first
freelance engineers in the business out here,” Margouleff says.
“Normally, studios had staff engineers. But we worked for the
client; for instance, we represented Stevie's interests in the
recording. So what happened was we went and booked a studio by the year
at the Record Plant. I remember we were up at Gary Kellgren's Tudor
house up on Camino Palamero and we stood up in the kitchen and he
poured the Courvoisier to toast the fact that we'd booked the studio
for a year. We clinked our glasses and immediately there was an
earthquake! Remember that, Malcolm?”

Cecil: “Oh yes, it was quite propitious.”

Margouleff: “So, since we were going to be there so long, Gary
and Chris Stone had a studio built to our specs. We had John Storyk,
who had built the cases for TONTO, to work with us. The room itself was
probably about 15 by 40. In the control room, we had an API console
with a 3M 24-track, Ampex 440 2-track, LA-2As, 3As, 1176s, Universal
limiters, four EMTs and these four huge Hidley monitors, because we
used to monitor in surround when we recorded. We believed it was much
easier to hear everything that way because you didn't have to overlay
one sound over another until you mixed to stereo. These Hidley monitors
were so big that the rear ones stuck out through the wall into the
hallway!”

Cecil: “They had to put rubber on them so people wouldn't bang
into them.”

Another unusual feature of the studio was the special bass trap on
the roof above the control room.

The engineers say that the Isleys came into the studio very
well-rehearsed, so the recording of basic tracks was quite
straight-foward. “They knew exactly what they wanted to
do,” Cecil says. “They had a complete plan when they walked
in the door.” On “That Lady,” which was actually a
slinky re-working of a mid-'60s Isleys tune originally titled
“Who's That Lady,” the basics consisted of Marvin's bass
line, a rhythm part by Ernie, electric piano from Chris Jasper, Truman
Thomas' organ and drums from George Morland. Vocals, additional
keyboards, congas (by someone credited only as Rocky) and the famous
lead guitar line were added later.

The lead guitar part alone took several tracks: “We had the
Octavia box, a direct from the guitar, a Berwin noise suppressor,
limiters, all sorts of things going,” Cecil says. “The
Octavia made a tremendous amount of noise, so we had to use whatever
means were available to minimize it. One small turn of a knob and all
the parameters would change. It was trial-and-error. Ernie would play a
line and we'd try different sounds on it. He'd come back in the control
room and we'd listen to it, decide if it was right. Then, when it came
time to mix, because we had four or five tracks for the guitar, we'd
find the blend that worked best. Ernie was always very cooperative, and
he could really play.”

“The mixes,” Margouleff adds, “were four hands on
the console: Run the tape, if we made a mistake, leave the 2-track
running, back up the multitrack and start it up again to right where we
were before we made the mistake, then keep going, then go back and edit
the 2-track.”

“That Lady” would become a double-Platinum smash for the
Isley Brothers in the summer of 1973, and the popularity of that single
and the nearly six-minute album version (where Ernie really cut
loose) propelled the group's 3+3 album (named
for the three original members and the three newer additions) into the
Top 10. “What It Comes Down To” and the band's version of
the Seals & Crofts chestnut “Summer Breeze” were lesser
hits. By the way, Margouleff and Cecil schooled Jasper extensively on
the use of synthesizers and, not surprisingly, it became an integral
part of the Isleys' sound for a while, though not on “That
Lady.”

Cecil and Margouleff would make a couple more discs with the group
in the mid-'70s, including co-producing The Heat Is On, which
contained the Top 5 hit “Fight the Power.” The Isleys would
have their share of ups and downs during the next decades, including a
period when Ernie, Marvin and Chris Jasper broke off to form their own
group. O'Kelly died in 1986, and Rudy left to become a minister. But
the group has shown amazing resilience and staying power, in part
because Ronnie Isley has one of those voices, but also because
they continue to choose their collaborators well; these days, the likes
of R. Kelly and Jimmy Jam & Terry Lewis are helping keep the group
up-to-date. In the current decade, the band, now fronted by Ronnie and
Ernie, has continued to notch hits, such as the 2001 intoxicating
“Move Your Body,” which almost sounds like an updated
version of “That Lady.” Hey, why mess with success?

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Dare we say it was 20 years ago today? "That Lady" climbed
to Number Six back in 1973.
Click here to peruse the Number One hits
from that year.