Dolby Laboratories (San Francisco) announced that Andy Smith has been appointed director of global brand marketing. In this newly created position, Smith will manage Dolby’s strategic brand marketing efforts worldwide, with responsibility for the ongoing positioning, identity and personality of the Dolby brand in all markets and territories.
“Andy’s wide range of experience managing the marketing and branding efforts of high-tech companies will serve us greatly in our continuing efforts to position Dolby for leadership in the 21st-century business climate,” said Marty Jaffe, VP of business affairs.
Prior to joining Dolby, Smith served as VP of marketing at LiquidWit Inc., where he led sales and marketing, and developed and implemented product, brand and communications strategy for this Internet-based creative services company.
For more, visit www.dolby.com.