Echo Boys have recently completed three high-energy spots forGoodyear Tires. The commercials, directed by Bill Scarlett, blend heavypercussion and bass tracks by Harry Pulver, Bob Millea and RandyAnderson with custom elements from Tom Lecher’s own sound-designarsenal.
“We approached the spots as we would a movie,” saidLecher. “It took a team effort to build the soundscapes frominteresting sounds and rhythms and have it all meldtogether.”
In “Construction,” Lecher used real engine revs in thesound design and combined aerosol cans and spritzing hoses for watersprays and blended drum hits and sizzle for puddle splashes. The secondspot, “Road Debris,” the accelerating percussive track saw Lecheradding ominous sounds of earthquakes, rolling thunder and syntheticrumbles for the rock slide; he used a subtle wind chime to give thefeeling of suspended reality during the slow-motion swerve. The thirdspot, “Sniffers,” has the Echo Boys playing acoustic bass,piano and guitar for a score that Lecher described as “mutantjazz with a rubber bounce.”
