Fairlight ESP today announced the appointment of noted industry veteran Chris Pelzar to the position of CEO at Fairlight USA, who will be based at the Fairlight New York office.
"Chris Pelzar's record speaks for itself," Fairlight ESP executive director Kim Ryrie said. "His experience, organizational skills, understanding of this market and his commitment to customer care will add significantly to the value that Fairlight already brings to customers in the United States."
Chris Pelzar joins Fairlight with over 20 years of experience in the professional audio industry. He previously held the titles of president of his own independent manufacturers rep firm, acting president of WaveFrame Corporation, VP and executive VP of sales and marketing at AMS Neve, and most recently, president of sales at Euphonix.
"I have been extremely privileged to work with great people and exciting technologies at my previous positions," Pelzar said. "But the chance to lead such an excellent and intelligent team at Fairlight USA, and to work with the brand-new DREAM Series technology represents the true opportunity of a lifetime."
Looking forward, Pelzar says his mission at Fairlight will be to rededicate the company to its core strengths in sound design, post-production and mixing. "Fairlight USA has done a terrific entrepreneurial job over the past five years in building the brand and developing the infrastructure to serve its customers. Now is the time for us to take that program to an even higher plane and show our customers in the United States the many positive ways that our technology can impact their businesses," Pelzar said. "I am very pleased to lead that effort, and I am confident that we can achieve our goals."
Pelzar also said that an immediate objective of his is to expand Fairlight's sales and support center in Los Angeles and to open a center in the Midwest. "With the DREAM Series, Fairlight has a significant technology lead over our competition. To build on this advantage and to support our client base, we are committed to increasing our presence in these markets, and we're already receiving calls from some highly qualified individuals."
For more, visit www.fairlightesp.com.au.