A three-spot campaign promoting Cooper Tires was developed byFahlgren Advertising (Columbus, OH) and New York-based Fluid, whoprovided a wide array of creative services including the offline andonline editorial, visual effects, original music and sound design. Thethree darkly comic, “mini-drama” commercials, Son, Dinerand Den are slated for a national campaign on cable startingApril 5th.
Fahlgren Advertising ACD/copywriter Andy Conroy said, “I’ve always had wonderful experiences working with Fluidfor music and sound design-there’s an established level of trust,a level of taste and I’m always happy with the results. So,when they said they were getting editorial together, I said‘great,’ but at the same time I was a bit leery.Traditionally, music places do music, editing places edit. Having allthese services under one roof–industry-standard music,industry-standard sound design and, on the other side, some of the besteditors and designers in the country, was a new experience forme. It proved to be a very comfortable, very immediateexperience–no long distance conferences, no going across town foranother part of the puzzle. It was a wonderful, collaborativeexperience all around.”
In addition to Avid Editor Scott Philbrook, who completed theoffline edit with assistance by Christian Pulfer, the Fluidpost-production team included online editor David Sullivan; graphicartist Alex Frowein; composer Judson Crane; sound designer FredSzymanski; executive producers David Shapiro and Marc Schwartz;producer Virginia Galvan; and music producer Brad Stratton.
The agency team representing Fahlgren Advertising included senior VPaccount director Frank Moricca; president/corporate creative directorJohn Stertz; CEO Steve Drongowski; senior broadcast producer SusanMulvey; ACD/art director John Kirk and ACD/copywriter Conroy.
The film-to-tape transfer was completed at Company 3 (N.Y.C.) bycolorist Eli Friedman and the final audio mix was engineeredat Audio Engine (N.Y.C.) by mixer Joe Vagnoni.