The House Ear Institute (HEI), a non-profit hearing health institute located in Los Angeles, offered complimentary hearing screenings and hearing health information at the AES show held October 28 through 31, 2004, in San Francisco. Record numbers of screening participants turned out to use the company's services, which was attributed to audio industry's mounting awareness of and interest in preventing Noise-Induced Hearing Loss (NIHL). NIHL occurs when the ear is over-exposed to excessive sound levels and the inner ear becomes damaged. Says HEI director of marketing and outreach Marilee Potthoff, “We've seen an encouraging shift in the awareness of the issues of noise and hearing loss and a greater willingness to address personal hearing issues as a part of maintaining a long-term career in sound.”
For more information, please go to HEI's Website at www.hei.org.